Booking Boss and VGS close deal

Booking Boss and VGS close dealReading Time: 2 minutes

Helix Leisure subsidiary Booking Boss, a cloud-based ticketing and booking management provider for attractions and tours, recently signed a landmark deal to provide its channel management solution to the VGS ticketing platform SnApp.

VGS is a ticketing system focused on the leisure and entertainment industries and boasts clients including some of the largest attractions in the world. It will now have the opportunity to connect seamlessly into global distribution networks that allow its customers to book tickets via multiple platforms.

“With changing consumer purchase behaviour for attractions and the increasing emergence of online travel agencies in this sector, this partnership allows VGS clients to access a global distribution network easily without all the administration and cost of connecting to each of them one by one,” said Renee Welsh, chief executive, solutions group for Helix Leisure.

“It’s also a win for the consumer who will now be able to view live availability and get instant confirmations to some of the worlds most loved attractions via their preferred OTA, in their language and via their preferred payment method. All making ticketing and booking frictionless for the customer.”

“With the integration of the Booking Boss Channel Manager, the VGS platform further extends its real-time connection to hundreds of distributors. The new option is highly beneficial to our clients, who optimise even more their global visibility and distribution capabilities, and to our client’s guests who have direct access to the latest offers already during their travel schedule and booking,” said Paolo Moro, CEO of VGS.


About VGS

VGS was established in 2011 by a group of passionate and committed experts, each with decades of experience in supplying state of the art ticketing systems and ticket distribution services to the tier one leisure, entertainment and cultural businesses worldwide. Working across theme parks, monuments, events, theatres, stadiums and more, VGS has been devoted to perfecting the most advanced ticketing platform – leveraging on the founders’ incomparable market experience and on the latest technology standards.


About Booking Boss

Booking Boss is a cloud based ticketing and booking management software for attractions and tours with an integrated Channel Manager connecting into the largest Online Travel Agencies (OTAs) globally. Booking Boss clients receive increased business visibility through centralised ticketing which allows them to make informed business decisions, improve internal processes and streamline customer ticketing and booking experiences.


About Helix Leisure

Helix Leisure is a privately-owned company that provides best-in-class products and services to the Out-of-Home Entertainment (OOHE) Industry. Companies include LAI Games, Embed, The Locker Network and Booking Boss, with offices in the USA, UAE, Singapore, Indonesia, and Australia. Helix Leisure is a truly integrated, global group, leading the growing OOHE market.

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.