Annexio launches

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Annexio, a lottery betting business based in the Isle of Man, has launched, its new flagship consumer brand.

The company, which aims to expand its reach and increase player numbers in the global market place, stated that the new brand will be “exciting, energetic and fun.” will replace the World Lottery Club brand, which has been functioning over the past six years. World Lottery Club players have had the chance to bet on the outcome of some of the world’s biggest and most popular lotteries including MegaMillions and US Powerball and has paid out tens of millions of pounds in winnings since inception.

The transition to is a result of the desire to have a brand that reflects the personality of its products, said Tom: “We are rebranding to make our consumer proposition more exciting, more vibrant and easier to understand. We believe with the launch of we will see many more people enjoying the chance to win some of the biggest jackpots on the planet.”

The launch of coincides with the relocation of Annexio’s headquarters to new offices at Fort Anne, overlooking Douglas Bay. The company, which is licensed to operate in the Isle of Man, the UK, and Ireland, has seen a rapid expansion in its staff numbers as the business has grown.


Source: InterGameOnline

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.