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Annexio, a lottery betting business based in the Isle of Man, has launched LottoGo.com, its new flagship consumer brand.
The company, which aims to expand its reach and increase player numbers in the global market place, stated that the new brand will be “exciting, energetic and fun.”
LottoGo.com will replace the World Lottery Club brand, which has been functioning over the past six years. World Lottery Club players have had the chance to bet on the outcome of some of the world’s biggest and most popular lotteries including MegaMillions and US Powerball and has paid out tens of millions of pounds in winnings since inception.
The transition to www.lottogo.com is a result of the desire to have a brand that reflects the personality of its products, said Tom: “We are rebranding to make our consumer proposition more exciting, more vibrant and easier to understand. We believe with the launch of LottoGo.com we will see many more people enjoying the chance to win some of the biggest jackpots on the planet.”
The launch of LottoGo.com coincides with the relocation of Annexio’s headquarters to new offices at Fort Anne, overlooking Douglas Bay. The company, which is licensed to operate in the Isle of Man, the UK, and Ireland, has seen a rapid expansion in its staff numbers as the business has grown.
Source: European Gaming Industry News