16/7/2018 – Valletta, Malta – Following a newly-signed agreement, Betsoft Gaming will count Latvian casino operator 11.lvas its latest content partner.
Under the terms of the partnership agreement, 11.lv will add every Latvia-certified Betsoft game to its library, including key content from the Slots3TMcollection.
Founded in 2013, in central Riga, 11.lv experienced rapid, sustained growth – quickly becoming the third-largest online operator in the Latvian regulated market. Today, the company employs 15 people across its live betting, sports betting, RNG casino, and live casino operations. In recognition of that success, multinational gaming company MRG bid to acquire a majority stake in 11.lv in May 2018.
Annamaria Anastasi, Marketing Director at Betsoft commented; “11.lv is a success story from several different angles, which is fitting for a company whose mission is ‘Growth through offering of world-class entertainment and emotions to our customers.’ The partnership between 11.lv and Betsoft will ensure that players are provided with the best possible selection of world-class slot games. We are thrilled to be able to part of the vision of one of the leading players in the exciting Latvian market.”
With the backing of MRG, 11.lv may also explore geographical expansion in the near future, with the possibility for new Betsoft content to also be integrated into its portfolio over time.
“We strive to offer our players the best content possible” explains Janis Tregers, Chairman of The Board at 11.lv’s parent company SIA viensviens.lv. “We want to offer a superior experience by providing our customers with a broad selection of entertainment, and promoting the most relevant games to each player. We look forward to our players response from adding Betsoft’s great games to our portfolio.”
About Betsoft Gaming:
Betsoft Gaming develops innovative casino games for desktop and mobile. Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators. Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic, true-3D slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.
An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012. More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.
Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.
MRG is a fast-growing, innovative iGaming Group with operations in 13 markets. MRG offers a superior experience in a Green Gaming environment. MRG was founded in 2007 and operates the iGaming sites Mr Green, Redbet, 11.lv, Winning Room, Bertil, MamaMiaBingo, BingoSjov and BingoSlottet. The Group had a turnover of SEK 1,192.0 million in 2017 and has over 300 employees. MRG has gaming licenses in Italy, Latvia, Malta, the UK, casino license in Denmark and Sportsbook license in Ireland. MRG is listed on Nasdaq Stockholm in the Mid Cap segment under the name Mr Green & Co AB (ticker MRG). Read more at www.mrggroup.com).
Source: European Gaming Industry News