Betsoft Gaming signs deal with Pinnacle

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Betsoft Gaming, Malta-based casino and gaming service provider, has inked a deal with the well-known online betting firm Pinnacle. Betsoft will offer its complete collection of popular slot games to Pinnacle as part of this deal.

The partnership covers the full Betsoft product range, including the much sought-after Slots3 series, and will enhance both companies’ positions in the markets where Pinnacle offers igaming experiences.

Founded in 1998, Pinnacle is currently celebrating 20 years in business – all informed by a set of consistent principles.

With commitments to offering the best odds, and to place no artificial limits on winning players, the company has become a well-loved brand in more than 200 countries.

As well as traditional sports betting, Pinnacle is recognised as a leader in esports; it embraced the emerging market early, taking its first esports bet in 2010, and was this year recognised by Gaming Intelligence as ‘eSports Operator of the Year’, with more than eight million esports bets placed to date.

Pinnacle also offers slots, live casino, and table games in several key European markets. Developments in this area were the catalysts behind the company’s decision to work with Betsoft.

Caroline Danielsson, account manager at Betsoft explained: “Pinnacle has a longstanding reputation for player satisfaction in sports and esports betting, so when it began to significantly improve the quality and variety of its slot games, the company chose its partners carefully.

“We are proud to see Betsoft’s games added to Pinnacle’s carefully-curated portfolio, and we are confident that players will find our standards of quality and choice compelling.”

Under the agreement, Pinnacle will also gain access to new Betsoft games as they become available – something that will support the company’s strategic growth plans in appropriate regulated markets.

Pinnacle CEO Paris Smith explained: “Betsoft is one of the most recognisable names in the igaming industry, and we are thrilled to be working with them.  Today and tomorrow, we want to offer our players the best possible experiences: that means embracing the newest innovations, and integrating the best and most popular games.

“We strongly believe that our partnership with Betsoft will be essential in achieving all those aims, and we look forward to a long and productive relationship between our two businesses.”

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.