Betsson Sweden has launched its new show production studio in Stockholm. As the main sponsor of the Swedish Hockey League (SHL), Betsson will initially be using the studio to produce a hockey show – SHL Playbook.
“Through Betsson’s studio, you can experience our brand in a physical, tangible way. It will be our location for these shows and an important channel to reach our customers. We’re still working with multiple advertising collaborations, but at the same time, we want to create things ourselves that allow us more freedom as well as the opportunity to be more straightforward about what we really like. We love games and betting which will be an important part of our show,” Kim Ekelund, Head of Marketing Sweden at Betsson Group, said.
“Betsson Sweden has shifted its marketing strategy from mass advertising to investing more in its own channels. A lot of our marketing is aimed at existing customers and at increasing opportunities through social media. The new studio is a big investment from our end which we will be using for hockey, as well as other sports and events,” Kim added.
SHL Playbook will be broadcasted on Youtube and distributed via social media. It will also be shown in “Powerbreaks” during SHL’s matches on Saturdays.