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18th July, 2018 – Betway has agreed a deal to become the official betting partner of Cricket West Indies (CWI) – its first sponsorship in cricket.
The deal will see Betway branding at all Windies international Home Series matches.
The leading online operator will also benefit from branding on the CWI website and across its social media channels until the end of the 2019 season as it continues to invest in international sports.
Betway’s Anthony Werkman, said: “We are delighted to have partnered with Cricket West Indies – a passionate and world-renowned nation – as we make our first steps into the world of cricket.
“We are committed to partnering with a wide-range of sports and are sure that this partnership will prove to be a successful one. We are really looking forward to all the action.”
CWI’s Commercial and Marketing Director, Dominic Warne, added: “We are really pleased to announce this partnership with Betway, such is their profile and international customer base.
“This new partnership will enable further investment in our cricket programmes at every level, including the education of professional cricketers as they build their careers at home in the Caribbean and on the global stage.”
The news comes just weeks after Betway announced shirt sponsorship deals for La Liga trio Levante U.D, Deportivo Alaves and C.D Leganes ahead of the upcoming Spanish season.
About the Betway Group
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.
Source: European Gaming Industry News