Betway to Join Branschföreningen för Onlinespel (BOS)

Betway to Join Branschföreningen för Onlinespel (BOS)Reading Time: 1 minute


Betway is going to join Branschföreningen för Onlinespel (BOS), the trade association for online gaming in Sweden. Betway has been active in Sweden’s regulated market since its opening earlier this year.

“Betway fits well into our profile of gaming companies that put long-term vision, consumer protection and a modern gaming regulation high on the agenda,” BOS secretary general Gustaf Hoffstedt said.

“Re-regulation has put operators under severe pressure with uncertainty about existing and possibly future regulation. For example, if today’s game objects in sports betting will be allowed in the licensing system, which is a necessity to fight match-fixing successfully. The online gaming industry needs to speak with a strong voice, and with Betway’s invasion, BOS’s voice is further strengthened,” Hoffstedt added.

Betway’s decision to join BOS comes after the association this week hit out at the Swedish government’s approach to illegal gambling activities, saying imposing certain restrictions on licensed operators will allow illegal sites to increase their market share.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.