BtoBet – Italian market at Enada Spring in Rimini

BtoBet - Italian market at Enada RiminiReading Time: 2 minutes

Malta, 20th March 2018 – At the recent panel organised at Enada Spring in Rimini, BtoBet’s Chairman Alessandro Fried shared his vision concerning the challenges operators entering the Italian iGaming market are facing.

Fried highlighted:
Operators and bookmakers willing to enter the Italian market need a partner that perfectly knows the local market and the Italian authorities; a team of skilled Italian traders, with an internal risk management and equipped with the adequate technology. Our experience gained in other international regulated markets worldwide and our bookmaker mind set – as partner – is surely a big plus.

BtoBet counts on an Italian management based also in Rome, with a deep experience in the local gaming market that allow them to support operators to differentiate their brands in Italy. In this regard, Fried expressed his point of view about the role played by the technology to help licensees to make the difference in the Italian market:

The possibility to design new gaming markets to get out of the standard is definitely a winning move for both, the product quality and the image of the brand. Additionally, the availability of a flexible platform and advanced tools are crucial to offer tailor made solutions and deliver original gaming and sports betting experiences. This is the way to completely fulfilling the requirements of the local market. Our team of experts ensures our customers’ brands offer bettors the best possible betting experience. Furthermore, we focus on developing the player’s experience, analyzing the betting features and giving feedback to the development team to offer better performances to each individual customer. In this way BtoBet provides all the tools necessary for risk management among all pre-match, live, virtual and jackpot bets.

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About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on:

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.