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Just a few weeks from the World Cup’s kickoff what should the operators’ check-list consist of in order to ensure they provide a seamless experience to the players?
- Infrastructure & technology: in face of the sheer volume there must be no down-time during the event and all the systems must be checked to avoid a technological let-down.
- Content: Variety will differentiate the product, whilst ensuring the potential to stand out from the rival competition
- Acquisition and retention strategies: The World Cup will serve as the perfect basis for operators to focus not just on their acquisitive strategies but more importantly on their retention strategies.
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Source: European Gaming Industry News