BtoBet’s World Cup Specials: Strategies For Player Acquisition And Retention

BtoBet’s World Cup Specials: Strategies For Player Acquisition And RetentionReading Time: 2 minutes

Boasting a high level of interest from bookmakers, BtoBet’s Director of the Sports Department, Davide Ruggeri, is of the opinion that the company’s products unveiled and offered to operators prior to the World Cup that will shortly kick off in Russia will deliver a new standard of sports betting, providing the players with distinct options based on varying factors.

Which will be the four nations to play in the Semi-Finals stage? Who will be the referee in charge of the Final? Will it rain? Will a particular team win or lose all the matches at group stage? Will there be a field invasion during the manifestation? How many matches will end goalless in the group stages? Who will be the beast goalie, defender, assist man, or attacker of the tournament?

These are just a few of the infinite variety of bets that BtoBet’s World Cup 2018 Specials will present to the player, with Ruggeri describing the products as “the first step to avoid the usual high churn rate that sees players moving away from betting over the World Cup period”.

Ruggeri stressed that operators should see the World Cup event as a massive opportunity for player acquisition but most importantly for player retention. “It is much less expensive to retain existing customers than it is to acquire new customers. And this can only be achieved by providing them with a tailored offer to catch their attention. It means treating these players as VIP players with the goal to inspire a positive experience from their side.

For a deeper insight download BtoBet’s latest Industry Report, “World Cup: Risks, Challenges and Opportunities for Operators”.


About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on:

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.