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COMEON GROUP GETS BRANDED SLOTS FROM 1X2 NETWORK

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Tomb of Snabbare and Tomb of Hajper to increase player engagement through heightened brand interaction.

The ComeOn Group is the latest top-tier operator to leverage the 1X2 Network’s unique branded content to drive enhanced levels of player engagement.

UK-based 1X2 Network has announced it is providing two of ComeOn’s Swedish-language online casinos, Snabbare and Hajper, each with a fully customized slot game built around their brands.

Tomb of Snabbare and Tomb of Hajper are based on the hit game Book of Ba’al by award-winning 1X2 subsidiary Iron Dog Studio. But graphics, logos, fonts, counters, reel symbols and other customizable game elements will reflect the two casinos’ own brand identity. Both games have already gone live earlier this month.

Like Book of Ba’al, the two 5×3-reel, 10-payline slots will see players collect ‘books’ to trigger bonus games. They use the wildly popular ‘book of…’ mechanic that ensures they come packed with sticky expanding symbols and free spins.

The 1X2 Network’s branded content allows operators to embed their DNA into a classic game to increase customer-interaction with their brand.  

Its “Tomb of” and “Book of” branded products are the latest in a line of customizable content that includes recently released mine game Branded Coin Vault. 1X2’s Branded Megaways took the industry by storm, winning Game of the Year at the EGR Awards in 2020.

Ivalina Petrova at 1X2 Network said: “Following on from the runaway success of Branded Megaways, more and more operators are exploring the idea of bespoke, branded game content. ‘Tomb of Snabbare’ and ‘Tomb of Hajper’ are two fantastic games for two of the biggest casino brands in Sweden. We hope we get the opportunity to create more games for ComeOn brands and other tier one operators.”

Jason Bradbury at ComeOn Group said: “It’s a fascinating idea to take the core elements of a proven hit game and build something quite different, some unique to our identity, over the top of it. We’re delighted how Tomb of Snabbare and Tomb of Hajper look and we know they’re going to be hugely popular with our players.”

It was a pleasure working with 1X2 on the branded ‘Tomb of’ games. Snabbare & Hajper are 2 of our biggest brands and it’s branded games like these that can be very valuable in terms of acquisition and retention. As always we will evaluate the data and look to role out across more brands if feasible.”

Zoltan Tundik

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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