ComeOn! signs up former Arsenal legend Ray Parlour as brand ambassador

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Sports betting and casino brand ComeOn!, have announced the signing of former Arsenal and England midfielder Ray Parlour, as brand ambassador.

Parlour, who will take part in ComeOn! marketing events and feature in the brand’s advertising campaigns, said: “I’m excited to begin this partnership with ComeOn! They share my great passion for football and I’m looking forward to playing a role in their many future plans to promote the brand to new and existing fans.”

ComeOn! UK Country Manager Keith McKay: “We’re delighted to have Ray Parlour on board as a brand ambassador. He’s a very popular figure in the world of football and has proven himself to be an excellent and knowledgable pundit as well.

“He will help engage our target audience in the UK and working with him as a brand ambassador is just one of many exciting upcoming projects ComeOn! have planned.”

Before retiring in 2007, Parlour made over 300 appearances for Arsenal as well as spells in the Premier League with Middlesbrough and Hull City. The man nicknamed the ‘Romford Pele’ also won 10 caps for his country.

Established in Stockholm in 2008, ComeOn! is a prominent casino and sportsbook site, with a strong local touch in the UK market. is an award winning casino and sports betting site, regulated by the Gambling Commission in the UK. is part of ComeOn!, a subsidiary of Cherry AB, an innovative and fast-growing Swedish company with operations in gaming, entertainment and media.

Cherry AB employs some 1,400 people and has about 6,700 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment.

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.