danish-gambling-regulator-expands-rofus-system-to-physical-stores

Danish Gambling Regulator Expands ROFUS System to Physical Stores

European Gaming Congress 2024 (Warsaw, Poland)
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Danish Gambling Authority Spillemyndigheden has confirmed that the country’s ROFUS self-exclusion system has been extended to include betting in physical stores. The extension applies to new registrations created on and after 1 October 2023. Registrations from before 1 October 2023 will not change.

From 1 October 2023, it is mandatory for players to identify themselves with a so-called Player ID when buying bets at physical retailers, such as kiosks and betting shops. The ID must be used when a player wants to place bets in physical stores in Denmark.

The implementation of the Player ID means that ROFUS now also blocks betting in physical stores. This means that a registration with ROFUS or a renewal of an existing registration with ROFUS on or after 1 October 2023 will block:

  • Online games offered by gambling operators with a Danish licence
  • Physical casinos in Denmark
  • Physical bets offered at a physical retailer, e.g. kiosks or betting shops in Denmark
  • Direct advertising from these gambling operators

If you are registered with ROFUS before 1 October 2023 and do not renew your registration, the exclusion will remain unchanged. You will still only be blocked from online gambling offered by gambling operators with a Danish licence, physical casinos in Denmark and from receiving direct advertising from these.

The background for the expansion of ROFUS and the implementation of the Player ID is a political desire to increase consumer protection and reduce the risk of young people under the age of 18 gaining access to gambling in physical stores. In addition, there is a desire to strengthen efforts to combat match-fixing and money laundering.

The implementation of a mandatory Player ID in the physical betting market was politically agreed in November 2019.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.