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Danske Lotteri Spil, the lottery division of Danske Spil, has named Malene Mølgaard as a new director to replace Pernille Mehl, who stepped down last year.
Mølgaard joins Danske Lotteri Spil from Scandinavian insurance company Tryg, where she has worked for seven years as part of the commercial management team, optimising and developing digital channels for all Tryg business customers for CRM, business development and sales support.
“I am very happy to be able to hire such a strong profile as Malene as director of Danske Lotteri Spil. During her time at Tryg Forsikring, Malene has delivered great results in areas such as online and digitalisation, and is also an experienced and well-liked director with a great drive,” Danske Spil CEO Nikolas Lyhne-Knudsen said.
“I look forward to being part of such an exciting company as Danske Spil, which plays an important role for the Danish cultural and association life. I will therefore humbly approach the task and am proud to be involved in developing some of Denmark’s strongest brands and always ensure that they, both digitally and at Danske Spil’s many retailers, live up to customers’ rising expectations,” Mølgaard said.
Mølgaard will take over her new role before 1 May 2022.