Finnplay Expands FansBet’s Network of Sports Betting Sites

Finnplay Expands FansBet’s Network of Sports Betting SitesReading Time: 2 minutes

HELSINKI, 31st May 2018Finnplay, the Finland-based open gaming platform provider, confirmed that it has expanded its platform agreement with FansBet, a growing network of sports betting websites, focusing on delivering betting entertainment for British football’s most loyal patrons, its fans.

The FansBet network, which has grown quickly over the last twelve months, and nearing one hundred fan sites, actively seeks to partner with supporters to give back half of their profits to supporter-chosen causes and initiatives, using accredited, trusted and respected supporter committees to decide where the money can best be utilised.

Erkki Nikunen, Partner & CMO of Finnplay, commented: “FansBet is an innovative and fresh approach to a sports betting brand. It is founded by a successful management team with years of sector experience, dedicated to putting the passion and loyalty of the ‘fan’ at the centre of the experience, to support their chosen club. We are therefore delighted that Finnplay is continuing to power the brand’s turnkey sports betting technology stack.

Steve Armstrong, CEO of FansBet, said: “Finnplay allowed us to launch the licensed and regulated FansBet sports betting brand network very quickly, with Redarmybet our Manchester United fan site being live for some time. Their solution allows our business to offer an array of gaming products that today’s football and sports fans demand. As part of our continued network expansion strategy, we will continue to develop specific betting propositions for different fanbases, and likewise, the fans can be assured of total transparency, with profits dispersed to supporter-driven causes.


About Finnplay:

Founded in 2008, Finnplay provides a handcrafted open iGaming platform with the option to own the source code for the iGaming industry. The gaming platform is compliant in the regulated gaming jurisdictions of Malta, UK, Belgium, Denmark, Hungary, Bulgaria, Romania, Mexico and Curacao.

The platform caters to start-ups, SME’s as well as large established companies looking to replace existing legacy gaming systems or improve them, and includes a huge range of casino games (4000+) from major gaming studios as well as numerous global and localized 40+ payment integrations for operators.

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About FansBet:

Fansbet is an online gaming platform which seeks to build strong lasting partnerships that enable them to share 50% of net profits generated from bets to be used specifically for fan causes and other initiatives that matter to fans of all sports. During registration of a new account players are asked to identify the club they support. They can also nominate a specific trust or supporter group to be the beneficiary of funds. On a quarterly basis the accrued net profit is communicated to the relevant groups and they then have the empowerment to use those funds to make a difference in areas that matter most. Already under the Fansbet brand are Redarmybet, dedicated to creating the same for Manchester United Fans and Redsbet the equivalent for supporters of Liverpool Football Club. They are closing in on their 100th partnership with fans spread across many countries and are truly focused on being ‘about fans, by fans, for fans’.

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.