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Google, the American multinational technology company has taken the initiative to ban adverts that promote contracts for difference (CFD) products, binary options, and financial spread betting from its platforms.
Though Google had schemed to introduce the new regulations in June, they have opted to bring this forward now.
The ban is anticipated to make waves impacting cryptocurrencies and related content, including initial coin offerings, cryptocurrency exchanges, wallets, and trading advice.
Advertisers offering CFD products, rolling spot forex, and financial spread betting will now be required to be certified by Google prior to advertising through its AdWords service.
Certification is confined to certain countries and advertisers will need to be licensed by the relevant financial services authority in the regions they are targeting.
Advertisers are also called for to ensure that their ads and landing pages comply with AdWords policies, as well as adhere to relevant legal requirements.
The move comes following Facebook, which also introduced new rules to ban the advertisement of cryptocurrencies on its platforms recently.
Source: European Gaming Industry News