Revealed! How Users are Choosing Online Casinos

How users are choosing online casinos

When choosing an online casino, there are many factors that grab users attention. This article reveals the main aspects to become users’ top picks.

When choosing an online casino, there are many factors that grab users attention. The reputation and trustworthiness of a website, user reviews, payments, customer support, and gaming interface are just a few of the aspects to engage new audiences.

The rise of mobile casino gaming and interface adaptability to smartphones are decisive in this equation. According to data from ENV Media, friends recommendation and app availability are key factors when choosing an online casino. We will now take a closer look at this research to understand how these choices are made.

In the iGaming industry, brand recognition is influenced by factors like the bandwagon effect, where people tend to follow popular choices. The number of players isn’t enough to define if a website or brand is successful or not. But while some operators are well-known, they might not always be the top picks, or the difference in preference may not be significant.

This is what players generally pay attention to when choosing their online casinos:

As represented in this graph, iGaming analysts and stakeholders emphasize the significance of managing bonuses, promotions, and campaigns (52%) in mature markets.

As represented in this graph, iGaming analysts and stakeholders emphasize the significance of managing bonuses, promotions, and campaigns (52%) in mature markets. According to this research from Statista, users from Sweden prefer to gamble online rather than visiting physical casinos. This is a great indicator that Scandinavian online casinos may benefit from bonuses as well.

Fast and secure payments options and reliable customer support (43% on both) are also on top three factors to choose an online casino. In ENV’s SoV research paper, KTO is recognized and trusted by 16.2% of respondents due to its policies of responsible gambling and high-principled gaming. It is a great example of reliability to online players and makes them less likely to explore new platforms. Still, 35% of users like to visit new casino websites occasionally. Most of them (42%) try new platforms based on online advertisement. 

Players will always choose the most transparent options. The trustworthiness of an online casino is viewed mainly by how users react to it in forums or ratings, how fast payments and customer support is, and the responsiveness of the gaming interface. Building a trusted brand takes time, and it’s important to motivate loyal players and keep their interest through social media content. Being consistent is the key to have users coming back and spreading the word about what makes the experience unique.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.