Kiron lands major ATG deal to expand business in Scandinavia

Kiron lands major ATG deal to expand business in ScandinaviaReading Time: 1 minute


Specialist virtual games provider Kiron has won a landmark tender to supply its virtual sports content to Aktiebolaget Trav och Galopp (ATG) initially across the operator’s online channels in Sweden.

The decision follows a three-month procurement process in which Kiron was chosen over multiple competitors to integrate its full library of market-leading virtual games, including its recently launched Goal football and ice-hockey titles.

The supplier’s trotting, horse racing and motor racing games will also be provided, equipping ATG with a high-performing collection of virtual sports that offer quickfire, round-the-clock betting opportunities for local players on their favourite sports.

The partnership with ATG, one of the region’s largest horse betting, sports betting and casino operators, comes as Kiron continues to make waves in the industry after being the first to launch virtual content in Colombia, Spain and South Africa within the last 12 months.

Steven Spartinos, co-CEO of Kiron, said: “Winning the competitive tender to be ATG’s virtual games supplier is a fantastic achievement for Kiron and our partner in the region and builds on the momentum we’ve gained in recent months as demand for our portfolio has rocketed.

“With a vast selection of quality, high-entertainment games that are tailored to meet the local market demands in Scandinavia, this integration will make a valuable addition to ATG’s offering and unlock new opportunities in the region for our business.”

Christian Erlandsson, Head of Sports Betting at ATG, said: “In today’s competitive environment we are always looking to enhance our business with new and exciting products that offer players quality betting-based entertainment.

“The high-standard and variety of games available through Kiron stood out during the tender process, as well as its robust platform technology, and we are now looking forward to the release on our Swedish online channels on the 10th of November.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.