Lithuania’s Online Gaming Growth Fails to Offset Land-based Decline in 2020

Lithuania’s Online Gaming Growth Fails to Offset Land-based Decline in 2020Reading Time: 2 minutes


Lithuania’s regulated gambling market saw revenue decline in 2020, despite a 47.1% jump in online gaming revenue mitigating much of the country’s land-based struggles.

Total revenue across all verticals and channels declined 8.1% year-on-year to €103.5m, with the online advances accompanied by a 39.1% drop in land-based revenue to €43.9m.

With customers confined to their homes between March and May as a result of the novel coronavirus (Covid-19) pandemic, igaming participating grew sharply. Total customer spends surpassed $1bn, a 64.3% year-on-year increase, while total revenue grew to €59.6m.

Category A slots were the primary source of online revenue, after the product’s total almost doubled year-on-year to €29.4m.

Despite major sporting events being suspended between March and mid-May as a result of Covid-19, sports betting contributed the second-largest share of any vertical. Betting revenue was up 10.5% to €26.5m, on stakes of €444.1m, a 5.2% improvement on 2019.

Online table game revenue soared, albeit from a low base, to €1.9m, while revenue from Category B slots was up 47.4% to €1.2m.

After Covid-19 pandemic forced in-person facilities to shut their doors from 16 March to 17 May, Lithuania’s land-based market struggled, however.

Customer stakes across all products fell 39.5% below the prior year’s total, to €288.6m.

Category B slots – which limit stakes to €0.50 per spin and have win amounts capped at 200 times the original stake – made up the majority of revenue for the year, at €20.3m, down 37.9%

Table games followed, though again revenue fell, to €10.2m. Category A slot revenue – with uncapped stakes and winnings – dropped 36.1% to €7.8m.

Retail sports betting’s contribution, meanwhile was almost halved, to €5.7m. Not only did the sector face the Covid-19 shutdown, but also saw most major sporting events suspended as a result of the pandemic.

The country’s national lottery Olifėja also reported a year-on-year decline in revenue for 2020. Ticket sales fell 6.7% to €106.3m, and after payouts to players, this left revenue of €46.9m, down 5.9%.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.