Lottoland to sponsor Who Wants to Be a Millionaire Show

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Lottoland reached an agreement to sponsor the new series of ‘Who Wants to Be a Millionaire?’ The ITV’s much popular show will hit the UK audience this weekend.

The series will celebrate the 20th anniversary of its first broadcast by ITV.

Jeremy Clarkson, formerly of the BBC’s “Top Gear,” is taking over as host for the new series, replacing Chris Tarrant.

Contestants will also have access to a new “Ask the Host” lifeline, when they can ask Clarkson how he would answer the question.

Nigel Birrell, chief executive at Lottoland, said: “Who Wants to Be a Millionaire has created five millionaires in its 20 year, so we are in the same business of giving people the chance to win big.”

 “We are looking forward to working with ITV and Who Wants to Be a Millionaire on doing what we at Lottoland do best – giving players a fun and rewarding experience while they take their chance to become a millionaire.”

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.