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LV Bet a newly established brand in the iGaming field has hooked up with German Ice Hockey Federation (DEB), the governing federation of German ice hockey association, consummating a one year deal which earmarks LV Bet as an official partner of both the DEB and the German national ice hockey team.
Consequently LV Bet will now benefit from in-arena branding placement on various surfaces at Germany home games, as well as receive tickets to matches.
In association LV Bet Business Development Manager, Marek Czekalla said: “As a leading sports betting company, LV Bet aims to become a global brand that represents excellence in gaming and sports. Therefore, the partnership with the DEB is another step for us.”
Robert Schütt, the Head of marketing at the DEB, added: “The commitment of LV BET shows the increasing attractiveness of the national ice hockey team in recent years. For advertising partners from all industries, we offer tailor-made packages in our hockey-typical, authentic environment.”
Source: European Gaming Industry News