New scenario 2018 for the Italian gaming market

New scenario 2018 for the Italian gaming marketReading Time: 2 minutes

BtoBet’s chairman Alessandro Fried discusses how to grasp the potential of the market in Italy at Enada Spring


Malta, 8th March 2018 – After Italian legislators have launched the bidding process for the 120 gaming licenses made available as from January 2018, only around 10 applications have been presented by February, with 40 operators looking to renew current licenses and a forecast of 60/70 new companies by the 19th March.

By the end of the summer, it is therefore planned to issue new licenses which will be able to offer all types of gaming admitted in Italy, i.e. betting, casino games, poker, virtual, bingo, horse racing and
betting exchange.

Recent studies, reporting a growth of +15.5% for the online market in the sole month of January 2018 (compared to 2017), with revenue higher than 485 million euros and an actual outlay of 60.8 million, are confirming the growing potential of the online in the country where 84% of players’ spending is generated by smartphones.

BtoBet’s chairman Alessandro Fried, with a strong experience in the Italian market and counting on BtoBet Sports division based in Rome, in his latest industry report warns bookmakers and operators about the possible hidden dangers and highlights the strategies they should adopt to develop a fluid DOT IT business.
For a deep insight, download the full report here.

  • Operators and bookmaker willing to
  • Take advantage of experts in the Italian gambling market
  • Build relationships with the relevant local authorities
  • Overcome the technical and bureaucratic compliance process in Italy
  • Shorten the time taken to get the brand to the market
  • Differentiate the offering and create new game markets
  • Choose a technology partner with local and international experience

will have the possibility to book a meeting in Rimini, next 14-16 March, with Fried and other BtoBet Group’s experts, by contacting [email protected] or calling +356 27135974.


About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on:

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.