Pariplay strikes Paf content aggregation deal

Pariplay strikes Paf content aggregation dealReading Time: < 1 minute


FusionTM platform gives operator access to thousands of games

 Pariplay Ltd, the leading aggregator and content provider has signed an agreement with Paf that will give the operator access to the 14,000+ games on its FusionTM platform.

The comprehensive portfolio contains all of the supplier’s proprietary slots, as well as thousands of others from some of the industry’s most sought-after studios. The titles they produce will soon be available to Paf customers.

Christine Lewis, Chief Commercial Officer at Pariplay, said the new partnership was a particularly significant one given the status of the operator as leading in responsible gaming and its geographical reach.

She added: “Paf is one of the leading names in European gaming and we are very excited to be working with them. Their huge customer base will benefit not only from the quantity of games available, but the sheer quality contained within the range.”

Kim Johansson, Chief Gaming Officer at Paf, added: “Giving consumers variety and choice is incredibly important when it comes to staying ahead of our competitors. By offering them the great games that are delivered by the FusionTM platform we are doing that – and we are looking forward to seeing the agreement bear fruit in the coming months.”

As well as a comprehensive selection of localised games, FusionTM comes with a range of conversion, retention and tool mechanics and it is licensed in more than 16 regulated markets.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.