ParlayBay agrees content deal with Lithuania’s 7bet

ParlayBay agrees content deal with Lithuania’s 7bet

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ParlayBay, the provider of innovative sports betting titles, has partnered with leading Lithuanian operator 7bet, giving the company access to a range of innovative content.


Expanding the supplier’s growth since its impactful launch, ParlayBay will supply its entire games portfolio to 7bet, including the pioneering STREAK, BOSS, GEKKO, CUT, GREYHOUND and RUSH titles.

Delivering a game-changing sports betting experience, ParlayBay’s smooth and eye-catching UI/UX-focused design has been developed from the ground up to accentuate its user-first ethos.

PARLAYPOWERS, a unique set of promotion tools for player acquisition and retention, will also be provided in early 2023, including feature freebets, earlybird bonuses and cash drops among its many assets.

ParlayBay’s content delivers the rapid gameplay demanded by emerging demographics and harmonises lightning-fast delivery with a host of entertaining features that guarantee an increase in engagement.

With an aim to disrupt the existing sports-betting market, ParlayBay delivers ground-breaking functionality options, such as a proprietary odds engine, multi-betting and real-time game stats. Each has been allied with successful developments from in-game micro betting and accumulators.

The provider’s advanced product offering introduces a new iGaming vertical that welcomes all levels of bettors, with a casino-inspired and social gaming experience that invites a wide demographic of players.

Patrick Nordwall, CEO at ParlayBay, said: “We’re delighted to be continuing our growth across regulated markets, this time in Lithuania, and we’ve secured an incredible partner in 7bet

“It’s essential to work with those who understand and have significant insight into local markets and with 7Bet we couldn’t be happier that we’ve achieved that. We’re looking forward to the impact our game-changing products will have on sports betting in the country.”

7bet CEO, Justinas Sliazas, added: “We have continuously been at the forefront of providing players in Lithuania with the latest and greatest in iGaming. We instantly felt that this partnership would deliver a great addition to our games portfolio.

“ParlayBay’s unique and innovative approach to sports betting guarantees an increased gaming experience which we are sure will please our players.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.