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Parx Casino and GAN have extended the multi-year agreement signed in March 2015.
The companies issued a joint press statement, saying they have “executed a material contract to offer sports betting in both the retail and online channels in the Commonwealth of Pennsylvania.”
John Dixon, CTO for the parent company of Parx Casino, says: “GAN has ably demonstrated it abilities with both its overall Platform and its integration capability for existing major clients. By leveraging GAN’s Platform, Parx Casino will have the opportunity to launch retail and online Regulated Sports betting together with online Gaming in Pennsylvania later this year, subject to the regulatory approval of the PGCB.”
The deal is significant for GAN, as Parx will ensure the location for its first retail sportsbook.
With GAN acting as the sole provider for both online casino and sports betting, patrons will use a single ‘Parx Account’ for wagering. Customers will be able to play online casino games and place sports bets, both online and in-person, from funds housed in a unified online wallet.
Jeff Berman, chief commercial officer of GAN, says: “Following the execution of this extension and amendment, GAN now offers clients a Platform equipped with multiple options for integrated Sports betting to be launched seamlessly alongside GAN’s market-leading Internet casino product. We welcome the opportunity to deliver Sports betting in the retail channel, as well as online, through GAN’s unique Platform containing patented technology.”
Source: European Gaming Industry News