PlayAGS Announces Agreement With PokerStars Play To Provide Social White-label Casino
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LAS VEGAS, Aug., 2018 — PlayAGS, Inc. (NYSE: AGS) (“AGS” or the “Company”), a leading designer and supplier of electronic gaming machines, table games, and interactive products and services for the gaming industry, today announced that it entered an agreement to provide AGS’s Social White-Label Casino (“Social WLC“) to PokerStars Play, the play-money and social gaming brand of The Stars Group, as part of its slot-focused social casino portfolio. The Stars Group is a leading provider of technology-based products and services in the global gaming and interactive entertainment industries.
PokerStars Play will deploy AGS’s Social WLC, a powerful, turn-key mobile and web casino solution that delivers an interactive social gaming experience which players can enjoy at home, work, and on-the-go through iOS or Android devices and via the web.
Lloyd Melnick, Director of Social Gaming at PokerStars, said, “When we had the opportunity to work with AGS to extend our social casino portfolio, we were impressed with their proven, high-performing land-based content and broad range of non-slots games. Their offering is a good fit with what our existing customers are looking for and we are excited to offer our community of millions of registered players an incredible AGS experience.”
AGS President and Chief Executive Officer David Lopez said, “It is an honor and an important milestone in the growth of our AGS Interactive business that The Stars Group, one of the largest online gaming businesses in the world, with millions of registered players, selected us to power their first social casino focused on slot content following their incredible success in online poker. We feel confident that this is just the beginning of our relationship with The Stars Group as we deliver a large library of proven social and land-based slot content through our Social WLC.“
The AGS Social WLC delivers over 40 proven land-based and social slot games along with popular in-app features like tournaments, live events, charms, progressive jackpots, and VIP status. Social WLC strengthens player relationships through highly segmented in-app messaging and push notifications and offers more monetization opportunities through targeted promotions and live events. Deep analytics, live operations, promotions, live events, and VIP management help ensure a solid, secure and long-lasting revenue stream.
AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II Native American gaming market, but our customer-centric culture and growth have helped us branch out to become a leading all-inclusive commercial gaming supplier. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, highly rated social casino solutions for players and operators, and best-in-class service, we offer an unmatched value proposition for our casino partners. Learn more about us at www.playags.com .
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Source: European Gaming Industry News