Playson continues Lithuanian expansion with 7bet
Developer bolsters regional credentials with one of the most popular sports betting and live casino operators
Casino software developer Playson has agreed a deal to launch its entire slots portfolio with 7bet, newly established Lithuanian sports betting and live casino operator.
The online offering from 7bet will integrate an engaging collection of Playson’s innovative slot titles as the supplier continues to introduce its acclaimed portfolio to new audiences across the globe.
Under the agreement, 7bet will benefit from access to Playson’s highly successful recent releases, Wolf Power: Hold and Win and Legend of Cleopatra: MegawaysTM, and Solar King.
The deal sees Playson further strengthen its position in Lithuania, where the games studio is already live with a succession of market-leading operators as it continues to extend its player reach across Europe and beyond.
Blanka Homor, Sales Director at Playson, said: “It’s fantastic to be involved with 7bet and its new online casino from day one. We’re thrilled the company has entrusted our content to build its online offering and have no doubt that it will attract an impressive number of players across Lithuania.
“Equipped with a state-of-the-art games catalogue and an integration-free suite of retention-enhancing engagement tools, we’re ready to continue going above and beyond for partners around the world.”
Andrius Lapienis, Head of Marketing at 7bet, said: “Boasting an enthralling succession of recent slot launches, as well as a range of classic hits which have proved consistently popular, Playson’s world class content portfolio speaks for itself.
“For that reason, we were very keen to include the provider’s games within our new casino and look forward to cultivating a commercial relationship of strong mutual benefit going forward.”