Push Gaming continues Nordic expansion with Coolbet deal

Push Gaming continues Nordic expansion with Coolbet deal
Push Gaming continues Nordic expansion with Coolbet dealReading Time: < 1 minute


Slot supplier broadens reach across Finland, Estonia and Norway

Push Gaming is set to continue establishing its leading Nordic credentials after partnering with rapidly expanding Scandinavian operator, Coolbet.

Under the agreement, the online casino is set to integrate Push Gaming’s full suite of titles via Relax’s platform, including their recent top hit, Razor Shark, along with other popular releases like The Shadow Order and  Jammin’ Jars.

Led by a management team with more than nine decades of collective industry experience, Coolbet is rapidly becoming one of the best-known brands in the Finnish, Estonian and Norwegian markets.

The deal sees Push Gaming further extend its Northern European reach, enlarging the provider’s footprint in a region where its premium quality gaming suite has made the brand a permanent fan favourite.

James Marshall, CEO of Push Gaming, said: “We are thrilled to partner with Coolbet, a fast-growing operator with a large player base across some of our key European markets.

“We have no doubt that Push Gaming’s exciting game catalogue will continue to perform well in CoolBet’s mature markets where quality and entertainment value is paramount”

Patrik Backlund, Head of Casino and Games at Coolbet, added: “Push Gaming is undoubtedly on its way to becoming one of the industry’s most dynamic suppliers, so we are delighted to join forces with such an exciting company.

“The provider’s diverse collection of games are an ideal match for our immersive customer offering, and we are confident that Push Gaming will be warmly welcomed by the players on our site.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.