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LONDON, August 9, 2018 – iGaming customer acquisition company Seven Star Digital has announced a new partnership with esports gaming betting specialist, SickOdds.com.
As part of the deal, Seven Star Digital will provide funding for expansion, as well as commercial and marketing expertise in the highly competitive gambling sector.
The esports vertical has seen huge growth in the past three years and the sector is expected to reach $1.4 billion by 2020. While gross gaming yield remains modest in comparison to the likes of gaming and sport, it represents fertile ground within iGaming, a totally new demographic, and opportunities for highly engaging live experiences.
“By combining our expertise in developing fast-growing, user-centric comparison sites with the SickOdds founding team’s knowledge and passion for esports – as well as their active engagement in the bustling esports community – we plan to forge a position as a leading portal for esports betting worldwide,” commented Luke Eales, Founder & CEO at Seven Star Digital.
“PASPA’s recent repeal in the US creates the possibility of regulated esports betting in this potentially lucrative market. Our immediate focus however is on expansion in the UK and Europe, where we see a range of exciting growth opportunities.”
Tom Wade, co-founder of SickOdds.com, said: “Both myself and Nick Pateman, with whom I started the site, are extremely excited to work with Seven Star Digital. Our deep understanding of esports and what resonates with its fans gives us an edge over more general sports betting sites. Our platform will provide the first esports betting aggregation of its kind, and we can’t wait to accelerate the development of its features with Seven Star Digital.”
SickOdds.com was launched in 2017 by esports enthusiasts and digital specialists Tom Wade and Nick Pateman. The platform’s goal has been to help consumers make more informed betting decisions by providing them with comprehensive gaming data ranging from match odds to individual player statistics.
About Seven Star Digital
Seven Star Digital was established in 2016 with a simple aim: to provide a better gambling site comparison experience for consumers in the UK and beyond. The company has grown significantly since launch, using modern digital marketing techniques to help hundreds of thousands of players find their perfect online casinos and betting sites.
Source: European Gaming Industry News