Spillemyndigheden Launches New Gambling Addiction Campaign

Spillemyndigheden Launches New Gambling Addiction CampaignReading Time: < 1 minute


Danish gambling regulator Spillemyndigheden has launched a new campaign “Pokerfjæs” to promote its “StopSpillet” gaming addiction program and encourage people to seek help.

The new campaign features three 30-second video ads that will run across national television, social media and streaming services, with the aim of promoting the StopSpillet program.

Each film depicts three different people – a father, a mother and young footballer – in everyday situations, but all will be depicted as hiding their gambling habits from friends and family. A voiceover will inform viewers of their inner thoughts about their gambling problems.

The regulator confirmed that it is to trial a new chat feature on the StopSpillet website. The tool will allow consumers to chat online with an expert advisor.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.