The Mill Adventure Awarded New Swedish B2B License

The Mill Adventure Awarded New Swedish B2B License

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The Mill Adventure secured the new B2B license required by the Swedish Gambling Authority (SGA), enabling the company to continue supplying its iGaming platform to licensed operators in Sweden.

The application process for the new licenses — strengthening SGA’s efforts to combat illegal gambling and increase the protection of the industry and its consumers — has just opened for B2B suppliers on the 1st of March 2023. Acquiring the new license not only further solidifies The Mill Adventure’s competitive edge in regulatory compliance, but significantly boosts its influence across iGaming’s most dynamic markets.

Commenting on this key development, Bjørnar Heggernes, Commercial Director at The Mill Adventure, said, “As more markets move towards increased regulations, we take pride in our team’s compliance expertise and our platform’s adaptability to ever-evolving laws and requirements across jurisdictions.”

“We already have a strong presence in Sweden. This new license, together with our in-depth experience in the market, opens up bigger opportunities for us to help enrich the Swedish iGaming landscape, as well as step up our strategies for growth there.”

The new Swedish B2B license joins The Mill Adventure’s current licenses and platform certifications in highly-competitive iGaming markets such as Germany, Georgia, the Netherlands, Romania, and Malta, with further market entries set to follow.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.