Totalizator Sportowy About to Conduct Marketing Research

Totalizator Sportowy About to Conduct Marketing ResearchReading Time: 1 minute

Poland’s Totalizator Sportowy is looking for an institute that will carry out a marketing research for them.

The state-owned company will work with the selected company within two years of signing the contract.

The research will cover, among others consumer experience related to numerical games, market analysis, the potential of Totalizator products. Their results are to serve, for example, support of tactical processes and strategic brands, to search insights, to acquire knowledge about the condition of individual games, recommendations for marketing communication.

At this tender stage, Totalizator Sportowy does not specify the number and type of research to be carried out by a selected research agency. TS indicates examples of research that was carried out in 2017. They were, among others research on the communication of selected brands, concept tests, quantitative and qualitative assessments of communication effectiveness, and regular research measuring the basic indicators for individual games.
The condition for participation in the tender, which lasts until July 9th, is the payment of PLN 25 thousand (around 5,7 EUR)deposit.



Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.