TrueLayer expands into Sweden appointing Karl Hagner as Country Manager

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TrueLayer, Europe’s leading open banking platform, announces its expansion into Sweden with the appointment of former Adyen executive Karl Hagner as its Country Manager. A highly experienced commercial manager, with a focus on payments in ecommerce, Stockholm-based Karl will define and manage commercial strategy in the country, alongside TrueLayer’s Chief Revenue Officer Max Emilson.

TrueLayer’s expansion to Sweden comes as demand for the firm’s open banking platform, comprising payments, payouts and access to financial data, continues to grow. Karl will lead the company’s expansion in Sweden, with a focus on scaling commercial operations and supporting existing TrueLayer clients to expand into the country.

“Working in the payments industry, I’m fascinated by emerging trends and solutions that merchants will require to deliver the best possible experiences to meet consumers’ changing expectations. It is clear that open banking is delivering that, with its ability to solve payments pain points in ecommerce, B2B, wealth and fintech,” Hagner commented. “It’s also an exciting time to join TrueLayer as it expands, cementing its position as the open banking leader across Europe. With a strong customer base and proven open banking expertise we can support innovative services that will benefit Swedish consumers and businesses.”

Karl brings a wealth of experience in payments having spent almost four years in senior roles at Payment Services Provider (PSP) Adyen, initially in Stockholm, and later on, as its account management lead in Toronto. The launch of Swedish operations follows TrueLayer’s recent European expansion, adding connectivity to hundreds of banks in Austria, Belgium, Denmark, Finland and Portugal through PSD2-compliant APIs.

Max Emilson, Chief Revenue Officer at TrueLayer, commented: “We are bringing together experts to supercharge our European growth, adding experienced leaders in France, Germany and now Sweden. Karl’s payments and ecommerce knowledge, coupled with his experience of scaling teams in Sweden and Canada will be invaluable to us as we grow in the country.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.