Unibet Becomes an Official Partner of NHL in Sweden

Unibet Becomes an Official Partner of NHL in Sweden

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Unibet has become an official partner of NHL (National Hockey League) in Sweden. As part of the partnership, Unibet will, as the first Swedish betting company, have access to a myriad of marketing rights and tailored content that will enhance customers’ experience.

“I am very proud and happy that Unibet is the first betting company in Sweden to become an official sponsor of NHL. Through the partnership, we hope to increase the interest in ice hockey and the North American league. It will be very exciting to follow NHL in the upcoming years,” said Philip Lagström, Country Manager Unibet Sweden, Kindred Group.

“We are excited to have Unibet as an Official Partner of the NHL. Kindred Group and its brands are well known for their dedication to responsible gambling. We welcome this opportunity to work with Unibet to continue to engage our robust and expanding hockey fanbase in Sweden” said John Lewicki, NHL Vice President, Business Development and Partnerships.

“Ice hockey and NHL is very important for Unibet, and we have for a long time wanted to get more involved to cement the position as the customers’ first choice when they want to bet on ice-hockey by offering the absolute best, safest and most secure gaming experience,” Lagström said.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.