Yggdrasil agrees retail supply deal with Veikkaus

Yggdrasil agrees retail supply deal with VeikkausReading Time: 2 minutes


Innovative iGaming solutions supplier Yggdrasil has signed a Game IP Licensing Agreement with the Finnish incumbent gaming operator Veikkaus for the retail segment.

Veikkaus is Finland’s state-owned operator with a GGR of EUR 1,691 million in 2019.

In collaboration with Veikkaus, Yggdrasil will repurpose and provide slot games for the Veikkaus retail estate in Finland over Veikkaus’ proprietary Video Lottery Terminals (VLT’s). Yggdrasil already supplies Veikkaus with slot content in the online channel.

Yggdrasil’s first retail games are expected to go live in Finland with Veikkaus across their retail network in the middle of next year in full compliance with Finnish regulatory requirements. An early proof of concept has already been achieved.

Bjorn Krantz, Chief of Global Market Operations, Yggdrasil, said: “We are delighted to extend provision of gaming content to Veikkaus in their retail environment. Expansion of partnership into Retail fits perfectly into our own and Veikkaus omnichannel strategy, were we effectively can scale business operations, drive improved total player value, and content familiarization.

“It has been a thorough selection process by Veikkaus, and I am very proud of the Teams involved driving the successful process. We really look forward to a long and mutually beneficial retail relationship with Veikkaus.”

Jan Hagelberg, VP Casino Games, Veikkaus, said: “While known for being an operator that delivers top-notch player protection ecosystem and a full portfolio of casino, betting and lottery games in all channels, Veikkaus is also a technology company with fully integrated proprietary gaming platform and product suite with integrated omnichannel solution.

“So far, the retail VLT distribution has been dedicated to our in-house content only, but we are now ready to host a technical pipeline that enables trusted online partners and 3rd party studios to supply their games to our retail customers.

“We’ve chosen Yggdrasil to be our first partner to pilot this because of their innovative content, proven technical capability and capacity to deliver swift time-to-market with Veikkaus team. We are excited to expand our strong partnership from online to cover also retail.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.