Yggdrasil partners with Nitro Circus for first ever branded game
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9th May, 2018 – Yggdrasil Gaming has entered into an exclusive global partnership with Nitro Circus to create an exciting all-new action sports-themed online slot game.
This strategic alliance allows Yggdrasil to create its first ever branded game by partnering with Nitro Circus, the world’s biggest action sports entertainment brand led by its co-founder, the legendary action sports athlete, motorsports competitor and stunt daredevil Travis Pastrana.
A trailer and special introductory message from Travis can be viewed here: www.nitrocircusslot.com
The launch of the Nitro Circus slot game will coincide with Nitro Circus’ all-new You Got This tour, coming to Europe later this year and visiting six different countries on the continent between 20th November and 9th December.
The partnership brings together two young and innovative brands that are leaders within their respective sectors, and both with a reputation for pushing the boundaries of what is possible.
Yggdrasil Gaming CEO Fredrik Elmqvist said: “Yggdrasil would not take the leap into the branded games space without the perfect partner, and we’ve found just that with Nitro Circus.
“Travis and Nitro Circus have a reputation for revolutionising their field; you only need to attend a show or watch their original content to see they are unparalleled in their excellence.
“This slot will introduce Nitro Circus fans to the thrills of online casino, and similarly bring the high-octane action of the arena to casino players. It will be a fantastic way for operators to acquire new customers.
“We are excited to team up with them and take the world by storm with this ground-breaking new release coming later this year.”
Nitro Circus president Andy Edwards said: “We are proud to be partnering with Yggdrasil, the leading creative force in their field, in the first ever Nitro Circus slot game.
“We are working closely with the Yggdrasil team and are looking forward to unveiling a game that delivers all the excitement our fans have come to expect from Nitro Circus.”
The Nitro Circus slot game will feature action-packed images of the brand’s amazing athletes including Travis Pastrana, creatively integrated within the gaming experience.
Source: European Gaming Industry News