Yggdrasil signs content partnership deal with Enlabs brand Optibet

Yggdrasil signs content partnership deal with Enlabs brand OptibetReading Time: < 1 minute


Yggdrasil, the leading worldwide publisher of online gambling content, has agreed a deal to distribute its comprehensive range of award-winning slots to Enlabs-owned brand Optibet.

Optibet players will be able to enjoy Yggdrasil’s complete content portfolio of creative and exciting games including Hyperburst, Jackpot Express, Lucky Neko Gigablox, and Valley of the Gods 2.

The operator will also gain access to games created though Yggdrasil’s YG Masters program, an initiative launched to enable leading independent studios to design, develop and distribute high-quality content using Yggdrasil’s global network, advanced technology and industry expertise.

Enlabs is the largest iGaming operator in the Baltics and has ambitions to continue its expansion and become a leading global online gaming business. Through the partnership, Yggdrasil will significantly expand its reach in the region.

Optibet is a one-stop shop for all types of players offering a comprehensive range of gaming products including sports betting, casino, poker, esports betting, daily fantasy sports and bingo.

Fredrik Elmqvist, CEO at Yggdrasil, said: “We’re delighted to further expand our footprint in the Baltics and that more players will be able to enjoy our top performing games through this deal with Enlabs.

“They are in for a real treat as we are constantly adding new content to our extensive portfolio of thrilling and original games.”

Christopher Davis, CPO at Enlabs, said: “This is an exciting development for us to partner with such an innovative, forward-thinking company like Yggdrasil. They have some fantastic games and this deal further underlines our ambitions to reach a global audience.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.