Yobetit, signs up NetRefer over utilising their feature enriched, and robust performance marketing platform

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Yobetit, Europe’s best sports book recently signed up NetRefer, a leading provider of affiliate marketing software to utilise their feature enriched, and robust performance marketing platform.

The Malta-based Yobetit which had its inception in 2012 was founded by Nikolai Livori. In its early days, the company operated as an arbitrage bookmaker, but it did not take long to emerge as the competitive sportsbook it is today.

The company’s primary focus is the  safety and security of its clients and seeing to it that  responsible betting is done under its MGA license. Moreover, in 2018, Yobetit expanded its services when it introduced YoMillions, an online lottery platform.

NetRefer will empower Yobetit with its premium product suite, allowing enhanced management of marketing activities relating to its affiliates (both online and offline).

Oksana Xerri, the Head of affiliates at Yobetit said: “I have been in Affiliate Marketing since 2011, and recently became responsible for affiliate marketing at Yobetit. I feel very excited about the partnership between Yobetit and NetRefer; their affiliate software looks amazing, it is really easy-to-use, and has a big variety of reports including media performance.”

And Timothy Buttigieg, the COO at NetRefer said: “NetRefer is delighted to have one of the fastest growing sportsbooks in Malta signing up to its advanced performance marketing platform. NetRefer’s dedicated PMO team will work on getting the affiliate programme deployed as fast as possible to get Yobetit managing, tracking and rewarding their affiliates efficiently and effectively in no time.”

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.