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BetBright, the fast-growing digital entertainment and sports betting company, has launched a brand-new platform called ‘BetFeed’ which offers customers a more interactive digital experience.
BetFeed, an industry first, offers a unique insight into which events or bets are popular with other people – customers will be able to see in real-time the exact number of people who are betting on a selection, enhancing their experience and encouraging social interaction.
The page also allows customers to browse a scrollable feed of up to 100 bets and copy them into their bet slip with a single click.
Users will be given greater control to sort and filter their feed with things they are interested in and can sort their feed by the most popular or latest bets. BetFeed can also be refreshed every 30 seconds for real-time offers.
Sarne Lightman, managing director of BetBright, said: “Whether it’s Facebook, Netflix or Spotify, the modern digital consumer is used to being able to like and follow trending social feeds and content, from their friends’ photos to their movie and music choices.
“Until now, traditional sportsbooks have lacked even the most basic social functionality leaving customers betting in a vacuum with nothing but the odds as evidence to what other users might be doing around them.
“Like the disrupters in other digital industries, BetBright understands how important the social experience is to the savvy digital customer and BetFeed is the next step on our journey to modernise and disrupt the digital sport betting industry.”
Source: European Gaming Industry News