DrückGlück, the biggest online casino in Germany, has with signed a partnership football club Holstein Kiel. As per the deal, DrückGlück will be the official team sponsor of the football club. The deal will also ensure that DrückGlück receive seven and a half minutes of LED board advertising during each match, with its logo appearing on player jerseys and the team bus.
In addition, DrückGlück branding will be present on interview and press conference boards, public and VIP tickets, plus in the VIP area.
The partnership provides DrückGlück with additional marketing opportunities, including team meet and greets as well as picture and video rights for all players, the online gambling company said in a press statement Thursday.
The sponsorship agreement forms part of a major advertising push for the Schleswig Holstein-licensed online casino operator, which is a major TV advertiser in Germany.
In addition, for the rest of 2018 the casino operator will continue with its heavy TV spending strategy using its Euro 35 million offline budget to focus on 10’’ adverts featuring the top-performing slot games in its portfolio.
Maxim Batov at DrückGlück, said: “This partnership with Holstein Kiel will strengthen our position as the largest and most popular online casino brand in Germany.”
“It provides DrückGlück with a number of unique marketing opportunities that will help us better engage players new and old, and offer them even more value.”
“Holstein Kiel is one of the most established and passionate football clubs in Germany and beyond, and we are thrilled to be associated with them.”
Tim Jost, Head of Sponsoring at Holstein Kiel, said: “We are happy to cooperate with one of the leading online casino providers.”
Source: 5star.media
Source: European Gaming Industry News
Reading Time: < 1 minute Denmark’s gambling regulator, Spillemyndigheden, has issued fines totalling DKK100,000 for an individual found to be… Read More
Reading Time: < 1 minute Hacksaw Gaming has officially gone live with its exceptional portfolio of games on Betsafe Lithuania!… Read More
Reading Time: < 1 minute Norsk Tipping has announced that Tonje Sagstuen will assume the role of CEO on a… Read More
Reading Time: 2 minutesThe Nordic gaming company Paf has signed a new multi-year cooperation agreement with the shipping company Tallink… Read More
Reading Time: 3 minutesDreamHack, an ESL FACEIT Group brand is set to break new ground in 2024 as it enters… Read More
Reading Time: < 1 minute Kindred has shown its commitment to responsible gambling during the Safer Gambling Week. During the… Read More