LetsBet brings in Head of CRM from Jackpotjoy Group

LetsBet brings in Head of CRM from Jackpotjoy GroupReading Time: 2 minutes

Malta, July 2018 –Simon Levoyer brings more than 10 years of CRM experience to the role from companies such as Kindred, LVbet and most recently Jackpotjoy Group. 

“It’s an absolute pleasure welcoming Simon Levoyer to LetsBet.com” says CEO and Co-founder, Michael Pedersen. “LetsBet has had a fantastic start and we continue to build momentum and grow our team as planned. Simon has a solid track record and truly understands what it takes to keep players engaged and coming back for more entertainment” says CEO & Co-founder, Michael Pedersen. 

LetsBet.com is a unique online casino for players seeking a new type of online casino experience and features the World’s first online casino Talk-show, which players can enjoy daily while playing their favourite games.

“We have re-imagined the online casino experience to offer a more lively and social atmosphere, quite close to the feeling you have when entering a land-based casino with your friends – it’s about doubling the entertainment value and having fun…Together!” Michael Pedersen continues. 

The concept is based around a secret agency theme, where the player joins as the “new recruit” and by completing assignments, fills a progress bar and moves up the ranks in the “LetsBet Agency”. For every level completed, the player gets a spin on the Spy Spinner wheel, where extra rewards such as free spins and bonuses await. Players can also join casino tournaments, called Missions, which run throughout the day. All in all, a feature-packed online casino experience wrapped in an easy-to-understand UI and navigation.

LetsBet is powered by the BetHard Group, who recently signed Zlatan Ibrahimović as their new profile and co-owner. Being part of BetHard Group means players get access to a full portfolio of top casino content from premium providers such as NetEnt, Quickspin, Yggdrasil, Microgaming and Evolution Gaming not to mention the vast selection of leading payment options.

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.