Pala Interactive chooses Betgenius as digital marketing partner

Pala Interactive chooses Betgenius as digital marketing partnerReading Time: 1 minute

Pala Interactive, a line premier online casino in  New Jersey, has chosen digital marketing agency Betgenius as partner in its move to strengthen its customer acquisition strategy. Betgenius is  an established player in delivering personalized digital campaigns in the online gaming space. The company is also known for its  performance-focused approach to programmatic media buying. .

Jeremy Clemons, chief marketing officer at Pala Interactive, said: “We are excited to partner with Betgenius to enhance our customer acquisition efforts. Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market.

“We are confident that combination from Betgenius coupled with Pala Interactive’s delivery of an outstanding player experience will make our performance-based programmatic campaigns successful.”

Josh Linforth, business development director – digital marketing at Betgenius, commented: “Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.”

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.