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Pala Interactive, a line premier online casino in New Jersey, has chosen digital marketing agency Betgenius as partner in its move to strengthen its customer acquisition strategy. Betgenius is an established player in delivering personalized digital campaigns in the online gaming space. The company is also known for its performance-focused approach to programmatic media buying. .
Jeremy Clemons, chief marketing officer at Pala Interactive, said: “We are excited to partner with Betgenius to enhance our customer acquisition efforts. Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market.
“We are confident that combination from Betgenius coupled with Pala Interactive’s delivery of an outstanding player experience will make our performance-based programmatic campaigns successful.”
Josh Linforth, business development director – digital marketing at Betgenius, commented: “Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.”
Source: European Gaming Industry News