SG Digital Takes Industry Behind the Scenes on OpenBet’s Busiest Day of The Year

openbet grand national day 2018Reading Time: 2 minutes

Las Vegas04 May 2018 – Scientific Games Corporation (NASDAQ: SGMS “Scientific Games” or the “Company”) has produced a behind the scenes video to give an insight into SG Digital’s busiest trading event of the year, the day of the Grand National.

Over the three days of the 2018 Aintree Festival, SG Digital’s market-leading OpenBet platform processed more than 34 million bets. The Grand National horse race is one of the biggest occasions in the sporting calendar and is the betting peak every year, peaking for a single operator above 20,000 bets per minute.

The video gives a glimpse into the preparation and delivery of a betting operation on the biggest day of the year and shows key members of the OpenBet team discussing the challenges faced both before and during the day.

Keith O’Loughlin, SVP Sportsbook and Platforms at SG Digital said: “The video was a fun opportunity for us to explain what goes on at OpenBet during such a key part of the year for the industry. It shows how much work goes in to making betting on major events as simple and immediate as possible.

To have record success for our platform was fantastic, and, as can be seen in the video, that success is due to the work the team puts in over the course of the year in close collaboration with our customers.


About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in gaming entertainment offering the industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. The company is #1 in technology-based gaming systems, digital real-money gaming and sports betting platforms, casino table games and utility products and lottery instant games, and a leading provider of games, systems and services for casino, lottery and social gaming. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit


Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.