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- World Cup market trading of over £400m on the Smarkets exchange
- A record £652m site-wide transaction volume in a month period (June 14 – July 15)
- £19.6m placed on England v Sweden – now our highest-ever traded football match
The 2018 FIFA World Cup spectacularly broke new records for trading on the Smarkets exchange.
Four years ago, Brazil 2014 proved to be a major turning point for the company and Russia 2018 has the potential to be the same.
The £415m traded on the World Cup equalled 64% of volume across the site, as a record £652m was dealt during the month period of June 14 through to July 15.
England’s quarter-final tie with Sweden became our most-traded football game ever with £19.6m in volume across our different match markets, going ahead of the Champions League final between Real Madrid and Liverpool two months ago (£18.1m). The final between France and Croatia would’ve also pipped the previous record as it saw £18.6m placed on the match.
Smarkets CEO Jason Trost said: “The last World Cup in 2014 proved to be a real turning point for the company and we’ve come so far in that time. To see record volumes and the platform perform seamlessly was a very proud moment for me as CEO.
“Our investment in a combination of out-of-home advertising and creative customer offers had a real impact and bodes well for an exciting second half of the year, especially with club football returning in less than a month’s time.”
The success of the World Cup follows record-breaking Grand National and Cheltenham Festival events in 2018 and you can read more about the tournament in numbers here: https://smarketshq.com/in-numbers-world-cup-2018-3ebac1b7ad8c
Launched in 2010, Smarkets is one of the world’s leading betting exchanges that makes trading on events secure, efficient and exciting. Headquartered in London, the company was founded by a team of finance and software engineering professionals and is backed by Passion Capital and Deutsche Telekom. The Smarkets exchange has processed over £5 billion worth of transactions for customers across the company’s licensed and regulated markets. The Smarkets group comprises of Smarkets Limited, a software development company, Smarkets Malta, operator of the Smarkets betting exchange, and Hanson Applied Sciences, a liquidity provider. For more information, visit http://www.smarkets.com
Source: European Gaming Industry News