Sweden’s Konsumentverket Warns ATG Over Self-exclusion Failures

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The Swedish Consumer Ombudsman, Konsumentverket (KO), has warned AB Trav och Galopp (ATG) over self-exclusion failures.

The former horse racing monopoly sent direct marketing messages to 77 people who had registered for self-exclusion from gambling using Sweden’s Spelpaus national self-exclusion platform. It also sent 1900 marketing messages to people who had requested to be excluded from receiving direct marketing.

The watchdog also warned ATG for failures related to displaying proper age requirements on some ads. It warned the operator any subsequent failure to comply with self-exclusion rules will result in a fine of SEK3million (€285,000), while failures to post age limits on ads will result in a fine of SEK1.5million.

The KO launched an investigation in February after receiving complaints from people who had received marketing messages after self-excluding. The complaint over age restrictions was made by rival operator Kindred.

ATG said it accepted the decision and that the marketing messages were sent out by mistake. It said the messages were not ads but account information, that it had notified the national gambling regulator Spelinspektionen of this and had taken steps to prevent it from happening again.

It said the messages without age notifications were text messages that were sent only to players whose age had already been verified.

Zoltan Tundik

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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