OlyBet, a betting company based in Estonia, has become the official sponsor of Baltic Basketball league. The league titled, OlyBet Estonian Latvian Basketball League, was officially launched last week as a result of the decision made in spring to discontinue Baltic Basketball League. It features 15 top basketball clubs from both countries.
Veiko Krünberg, Managing Director of OlyBet, said the sponsorship deal is for three years.
“As a top supporter of basketball in the Baltic countries it was a question of honor to be in the game from day one,” Krünberg said welcoming the launch of a new major league in the region.
“Basketball is one of the most popular sports in both Estonia and Latvia, which is why this comprehensive cooperation will definitely strengthen OlyBet’s position even more as a top sports betting brand in the Baltic States,” Krünberg added.
OlyBet is a major supporter of basketball in the region having been the General Sponsor of top Lithuanian basketball club Zalgiris Kaunas for the last years and currently also sponsoring Latvian and Estonian national basketball team.
Source: European Gaming Industry News